As the Creative Director this project, my role was to help identify the target audience that was the primary readership audience. The Associations of California School Administrators or ASCA is primary made up of school administrators, school superintendents and district administrators in the state of California. It was import to validate these details as well as issues that exist in the state of California that pertain to these readers. I managed the relationship with the third-party printing company, reached out to our regional sales teams to ensure the information being presented was on point and showcased our product offering with a trackable QR code to validate the value of this ad.

The ASCA Leadership magazine provides in-depth information about the most critical issues facing education leaders today. Published five times a year, each issue has a specific focus area, and articles are written by education experts and practitioners.