In 2020, the world was forever changed by the relentless COVID-19 pandemic. Business conferences became nearly nonexistent, leaving companies struggling to connect with their customers. However, at Top of Mind, we refused to surrender to the challenges at hand. Together with our VP of Marketing and Chief Revenue Officer, I spearheaded a groundbreaking solution—an innovative virtual customer conference called the “Surefire Summit.”

With a resolute spirit, I swiftly conceptualized a captivating theme and designed a visually stunning event. Collaborating closely with our marketing and product teams, we unleashed a strategic campaign to spread the word across the industry, proclaiming that Top of Mind was unwavering in these challenging times. Our designs served as powerful emissaries, conveying resilience and hope, as we embraced new methods to engage and support our audience.

The Surefire Summit became an unprecedented success, not only for Top of Mind but for the entire Mortgage industry. The event surpassed expectations, leaving an indelible mark on our collective memory. I take immense pride in the work I accomplished for this momentous occasion, as it serves as a timeless testament to our team’s ability to overcome adversity and make a lasting impact on the lives of others.