Navigate360
911 Cellular Panic Button Sales Enablement Materials
Role: Creative Direction, Art Direction, Co-Designer
Industry:
K12 School Safety, High Learning Safety
Design Applications:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Target Audience:
Teachers, School Resource Officers, Faculty, School Administrators, District Administrators
Navigate360, A leader in holistic school safety, created the 911 cellular panic alert button to help teachers, faculty and administrators inform police and first responders about emergency situations at their school. This was a revolutionary product and is still the leader in panic alarm systems today.
The project was to create a sales enablement brochure that could be shared at all levels of decision making during the sales journey. This piece covered all of the features and benefits, the ability to incorporate the feature into any school or higher learning university, and how to educate the staff on how to properly use the equipment.
Finally, we needed to ensure that the visuals in the piece covered the idea that it was both for police and first responders by showcasing the equipment in its natural environment. We were able to do this by super imposing the design into phones, tablets and computers. This product became one of the top selling products at Navigate360 quickly and is still one of their innovation leaders.
Thomas Rowley | Your Creative Partner
Office
433 Bishop Road, Highland Heights OH 44143