As the Creative Director of the project responsible for developing the ALICE Training marketing collateral and sales enablement materials, I have the exciting opportunity to bring this life-saving program to the forefront. I create content driven by a sense of urgency and a deep commitment to promoting safety and preparedness. From compelling brochures and impactful videos to engaging social media campaigns, I aim to capture the essence of ALICE Training and convey its importance to potential clients and the wider community. It’s a challenging but immensely fulfilling role, knowing that my materials can make a difference in empowering individuals and organizations to respond effectively during active shooter situations.

ALICE Training, which stands for Alert, Lockdown, Inform, Counter, and Evacuate, is a comprehensive and proactive approach to civilian response during active shooter or violent intruder situations. It is a program designed to empower individuals with practical strategies and options to increase their chances of survival in such high-stress and potentially life-threatening conditions.

ALICE Training provides realistic and practical techniques that deviate from traditional lockdown-only protocols. It emphasizes proactive responses that enable individuals to make informed decisions based on their surroundings and the specific circumstances they find themselves in. The training recognizes that no single response fits every situation and encourages individuals to adapt and take action based on the information available to them.