At Top of Mind, we developed the Client For Life Personalized Campaign, a meticulously crafted automated campaign spanning five years. Recognizing the significance of the buyer lifecycle in the mortgage industry, which typically spans approximately five years, our primary objective was to establish and maintain a prominent position in clients’ minds throughout this critical period. To accomplish this, we engineered a comprehensive campaign comprising a predetermined path complemented by a range of conditional interaction detours and paths. This strategic approach ensured continuous engagement with clients, positioning us as their first point of contact when they embarked on their next home purchase journey. As the designer overseeing all external communication for this groundbreaking feature, I collaborated closely with our esteemed marketing and product teams to transform the campaign from concept to reality, effectively bringing our vision to life.

Staying top of mind for former clients is of paramount importance in maintaining strong business relationships and maximizing future opportunities. By consistently nurturing connections and remaining relevant in the minds of past clients, businesses can foster long-term loyalty and generate valuable referrals. Staying in touch with personalized communication, sharing industry insights and updates, and providing ongoing support showcases a genuine commitment to their success. Additionally, staying top of mind helps businesses position themselves as trusted advisors and preferred partners, ensuring that when future needs arise, their former clients think of them first. The effort invested in staying top of mind for former clients can yield substantial returns by fostering lasting relationships and unlocking a wealth of untapped business potential.