Often on projects, I find it very helpful to outline the overall expectations of a project to better understand how to create a path of execution to accomplish these expectations while putting into place metrics to assist in learning whether or not the chosen path will ultimately lead to the outcome that the expectation presented. For some, however, this can be a bit of a foreign concept. Here is an analogy that perhaps will help explain my point.
Throughout my career as a designer, I have always been fascinated by the work of others. Perhaps a bit out of admiration as well as a small sprinkling of creative jealousy. So whether that’s the breathtaking print work of Chip Kidd (http://chipkidd.com/), or the brilliant use of colors you find in Kate Moross’s work (katemoross.com), they have exceptionally definable styles to their work. It was something for years that I had always tried to define my style in my work. It was almost as if I was trying to find my voice in a choir to virtuosos.